[UPDATE FROM STEVE] The guide to cost-effective marketing: Six tips

In today’s competitive business environment, it’s essential for companies to have an effective marketing plan. However, many businesses struggle with the cost of implementing a comprehensive marketing strategy. The good news is that there are several cost-effective ways to promote your business without breaking the bank. In this article from us here at Feedsy, we will discuss six proven tips for building a cost-effective marketing plan.

Leverage Customer Reviews and Testimonials

One of the most powerful forms of marketing is word-of-mouth advertising. People trust the opinions of their friends, family, and even strangers more than they do advertisements. By leveraging user-generated content (UGC) such as customer reviews and testimonials, you can tap into this powerful form of marketing at a minimal cost.

To make the most out of UGC, encourage your customers to share their experiences with your products or services. You can offer incentives like discounts, free months or exclusive offers for those who refer or submit testimonials. Additionally, share these positive reviews on your website, social media channels, and other marketing materials to showcase the value your business provides.

You can read some of our TESTIMONIALS HERE.

Build Awareness With Social Media Marketing

Social media has become an essential tool for businesses to connect with their target audience, build brand awareness, and drive sales. The best part is that it’s relatively inexpensive compared to traditional advertising methods. Start by creating profiles on popular social media content platforms like Facebook, Twitter, and LinkedIn. Share valuable content related to your industry, engage with users, and respond to comments and messages promptly. Also, consider using paid social media advertising to reach a larger audience and boost your marketing efforts.

Utilise Email Marketing

Email marketing is another cost-effective way to reach your target audience and keep clients and prospects engaged with your brand. It allows you to send personalised messages, promotional offers, and informative content directly to your subscribers’ inboxes. To make the most of email marketing, build a quality email list by offering valuable content or exclusive offers in exchange for contact information. Use an email marketing platform to manage your campaigns and track their performance. Remember to segment your list based on products, services or life-stage to deliver targeted and relevant content.

Create Exclusive Offers for Email Subscribers

Offering exclusive promotions or discounts to your email subscribers is an excellent way to incentivise new sign-ups and keep existing subscribers engaged. This strategy not only helps you grow your email list but also drives sales and customer loyalty. Create special offers that are only available to your email subscribers and make sure to highlight the exclusivity of these deals. This will encourage more people to sign up for your email list and motivate existing subscribers to continue opening and engaging with your emails.

Learn the Difference Between Content Marketing and Blogging

Content marketing and blogging are often used interchangeably, but they serve different purposes within your overall marketing strategy. Content marketing refers to the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience. Blogging, on the other hand, is a specific form of content marketing that focuses on writing and publishing articles on a company’s blog.

While both strategies are important, understanding their differences can help you allocate resources more effectively, create a well-rounded marketing plan, and achieve massive time efficiencies. For example, investing in high-quality blog content can drive organic traffic to your website, while other content marketing efforts like market updates, ebooks, videos, and podcasts can help establish your brand as an industry expert.

See some of our latest BLOGS HERE

Attend Industry Events to Network and Promote Your Business

Attending industry events, conferences, and trade shows is a great way to network with potential clients, partners, and influencers. These events often provide opportunities to showcase your products or services, generate leads, and learn about the latest trends in your industry. When attending events, make sure to have a clear goal in mind and be prepared with business cards, promotional materials, and a well-rehearsed elevator pitch. Also, don’t forget to follow up with the contacts you make at these events to nurture relationships and potentially convert them into customers.


Building a cost-effective marketing plan doesn’t have to be an overwhelming task. By leveraging user-generated content, utilising social media and email marketing, offering exclusive promotions, understanding the differences between content marketing and blogging, and attending industry events, you can create a powerful marketing strategy that drives results without breaking the bank.


Feedsy offers customised web solutions, content and email automation to engage and attract customers.


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Steve Holmes
Feedsy Pty Ltd
(Director and Founder)



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Categories: Blog