‘Tis the season – how businesses can make the most of holiday spending

The holidays are coming up and now is the time to start thinking about launching those promotions for Halloween, Black Friday, and Christmas.

Getting ready for this period requires strategic planning and preparation, well ahead of time.

But a little forward planning can help increase revenue, with consumer spending skyrocketing over November and December.

So here are some ways ways to get your business ready as we approach this important time of year.

1. Develop a marketing plan

Having a solid plan in place provides a roadmap, guiding your business through the crowded marketplace of the holiday season. This can help to  ensure your promotions resonate with your target audience, and ultimately, help to increase sales.

2. Define your objectives

Outline clear, measurable goals such as trying to increase sales by a certain percentage or acquiring a specific number of new customers.

3. Research your target audience

To cater to your customers’ preferences effectively, understand their favourite products, their spending habits during this season and their preferred shopping channels. This in turn will help shape your promotional strategies. Consider conducting surveys or polls via social media to get insights into what your customers are looking for Black Friday and Christmas.

“Design unique deals or packages that will help to attract customers”

4. Choose the right marketing channels

Determine where your target audience spends their time and focus your efforts there. This could be social media, email marketing, in-store promotions or a combination of these.

5. Set a budget 

Determine how much you’re willing to spend on your promotional campaign. This should include costs for advertising and creating promotional materials.

6. Create special offers

Design unique deals or packages that will help to attract customers. This could range from discounts to buy-one-get-one-free offers. When creating offers, consider what will best incentivise customers, while also helping to boost your sales.

7. Stock up

Make sure you have enough stock to meet the anticipated demand. Make sure your inventory levels are adequate and products are distributed evenly across all stores or delivery locations.

8. Use email marketing and social media 

Send reminders and exclusive offers to your email subscribers. Email campaigns can be used to drive sales and increase customer loyalty. Create an email marketing calendar that outlines when you’ll send emails and the content you’ll include and set up automated mailing lists.

9. Check your insurance covers

Busy business is always a plus, but it can also mean increased risk. Make sure your public liability and other insurances are up to date just in case there is a claimable incident. Speak with your broker or adviser today to check whether you have the right cover for your specific business needs.

10. Collaborate and build partnerships 

Consider partnering with other local businesses for cross-promotions. This can be a great way to reach potential customers and maximise your outreach. Try partnering with other small businesses or influencers to gain access to their audience.

Take advantage of the festive period

Launching successful promotions for Black Friday and Christmas can be a great way for businesses to help boost their sales and expand their reach.

By thoroughly preparing beforehand and implementing the right strategies, businesses can take advantage of these festive periods to help to increase their profits and build customer loyalty.


Important notice – Steadfast Group Limited ABN 98 073 659 677

This general information does not take into account your specific objectives, financial situation or needs. It is also not financial advice, nor complete, so please discuss the full details with your insurance broker or adviser as to whether these types of insurance are appropriate for you. Deductibles, exclusions and limits apply. These insurances are issued by various insurers and can differ.

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