Since the start of the COVID-19 epidemic, we have all had an opportunity to look at what we do, and how we do it like never before.
More of us have started to work remotely and chose to for a number of reasons and our digital assets need to work much harder. Your website and client communication need to convey who you are and how you help.
Yes, we would like to work with you and help you create a “shiny” new website, but we would also like to add value by reviewing your existing website.
These tips below might even help if you would like to complete the review and website work yourself.
Perception is reality.
We gain information and make assumptions about your business from what we can see and experience. All perceptions will involve signals that will make us act in certain ways, so it is very important to convey your business in a professional way and convey your advice in an emotive way.
If you would like to reach out,
please book a virtual coffee with Steve HERE.
View some of our latest website examples HERE:
Some questions to ask:
- For your business:
Does your website need to be updated to match your goals, objectives, and branding? - For your clients:
Does the website convey that you care and that you honestly believe that you can place a potential customer in a better position than they are today?
What makes a bad website that will drive business away:
- You have poor or no content
- Your site loads painfully slow
- Your contact information is buried or missing
- You lack clear organisation
- Your design is uninspiring and/or not user-friendly
- You have no call-to-action
- Your site is not responsive
- It’s filled with little annoyances
- Is your website displaying a “not secure” message?
- Has your website host been upgraded to an SSL?
What does work:
- Simplicity:
The best way to keep visitors glued to your site is through valuable content, good organisation and attractive design. Keep your site simple and well organised. - Consistent layout:
The site layout is extremely important for usability. Use a consistent layout and repeat certain elements throughout the site.
Key principles of designing visually appealing websites:
- Keep your design balanced
- Compartmentalise your design by using grids
- Pick two or three base colours at most for your design
- Try to make the graphics go well together
- Improve your website’s typography
- Make elements stand out by adding white space around them
- Have all elements connected
By following some simple pointers, anyone should be able to create a visually pleasing design and take one step closer to fame.
Okay, it’s not that simple, and talent and experience do matter, but you can turn your home page into something nicer with these tips.
Steve Holmes
Co-Founder and Director
(Feedsy)
