Are your open and click through rates dropping? It could be because your domain is not authenticated

Are your open and click through rates dropping or not as you expected? It could be due to your emails are currently going in to your client’s junk email folder and you are not aware of it. Importantly this can be fixed and we will do it for you, please find out how in this article, especially for current clients of Feedsy. If you are not a client of Feedsy, perhaps you can ask your current supplier of your email service to help you out, either way you are better off.

Feedsy as a supplier of email services has an obligation to provide the best possible outcomes for our clients and to authenticate your email newsletter service. It is not always done by email service providers but at Feedsy we believe it should be.


In this topic we explore:

  • Ensuring your emails actually get to clients and don’t sit in junk
  • Ensuring your domain is authenticated and trusted


In a world where cyber security and spam emails are becoming more and more concerning, we all need to be more aware of what we can do as business owners to protect ourselves and our business.


Historically, updating our clients DNS records to authenticate their domain and email service was not something that was spoken very often. We just did it in the background, but today it is, I find myself speaking about these actions that we take to help our clients each and every time a new business joins Feedsy.

Why you may ask? Well quite simply, the more I talk about it, the greater level of importance I feel is placed on getting it done as part of our client’s initial set-up. When I mean importance, all our client needs to do is either provide us their login details to their DNS / website hosting and website site for us to make the important changes, alternatively we provide instructions to their web developer and we do one final bit on our end.


Historically for some clients providing those login details was difficult or the login credentials just hard to find and the domain authentication was not done. We can still fix that.

Email authentication

If you’re sending email using your own domain name, email authentication is vital. Think of it like a digital signature for your domain, put in place to protect your brand, identity, content, and reputation. It makes it harder for people to fake that they’re sending emails from you or your brand, and more likely that your legitimate emails will reach your subscribers’ inboxes.


When we authenticate our client’s domain and have finished creating the records and adding the code we ‘hit’ a big shiny button called ‘authenticate” and POW! ticks everywhere, it is very satisfying, does that sound too geeky?


OK, now for those who like more technical information:


Two of the major methods used in email authentication, is all based on DNS TXT records:

  1. DKIM (DomainKeys Identified Mail)
  2. SPF (Sender Policy Framework)

What is DKIM 

DKIM verifies that an email’s content hasn’t been tampered with before it reaches the recipient. It does so by generating a code, called a hash, that represents various elements in an email, like its content and FROM field. That hash is then encrypted using a private key, and is added to the email’s header at send time by the outbound mail server.

What is SPF

SPF authorises specific outbound mail server IPs to send on a domain’s behalf. By default, Feedsy supplies an SPF record for you, authorising the domains through which we send email.


What to do next?

If you are a current client and you are not sure if your email service has been authenticated, then please ask us by emailing [email protected]

If you have been looking for an email newsletter provider that not only looks great, is automated and does all of the domain authentication for you, we would love to help.


I hope this article has inspired you to get authenticated!


Steve Holmes
(Feedsy Co-founder and Director)



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Categories: Blog