When we started Feedsy, our mission was simple: help small business owners and financial service professionals stay connected to their clients in a way that’s effortless, authentic, and impactful.
For years, I saw advisers, planners, brokers and boutique business owners struggle with marketing. They’d sign up for tools, thinking email marketing was all they needed — only to find themselves overwhelmed. They had to juggle websites, newsletters, social media, client feedback tools, referral systems and content creation. None of it talked to each other. Worse still, creating consistent, professional content felt like pulling teeth.
That’s why Feedsy exists. We built it so you can stop patching together a dozen disconnected apps and start engaging your clients in one place — with your brand front and centre.
1. Designed for relationships, not just campaigns
Mailchimp is an impressive platform if you’re running large marketing campaigns or e-commerce promotions. But most of the small businesses and professionals I meet don’t need complicated funnels — they need meaningful, ongoing client contact.
Feedsy was built for that. We bring your newsletters, website, stories, client feedback, referrals, and social sharing together in one platform. Instead of just “sending an email,” you’re running a full client engagement ecosystem — without needing to be a marketer.
2. We take the pain out of content
One of the biggest barriers I saw for advisers and small businesses was content creation. People would tell me, “Steve, I know I should send something every month — but I don’t have time to write articles.”
So Feedsy solves that. We help you source, brand, and share ready-to-go stories and insights. You can stop staring at a blank screen and focus on what you do best — serving your clients.
Many ‘off the shelf’ platforms offer beautiful templates and AI tools, but still expect you to feed the machine with your own content and compliance checks. We go further by curating content that fits your world and keeps you compliant.
3. Branded as you — not us
I’ve always believed that your clients should see you when you show up in their inbox — not our logo. That’s why Feedsy is 100% branded to your business. Your colours, your name, your web presence.
With ‘off the shelf’ type platforms, while you can customise designs, you’re still operating in a generic marketing framework. Feedsy is built to make you look professional and trusted from day one — no matter how small your team is.
4. Simple, integrated, and cost-predictable
Small businesses don’t have time for technical setups and integration headaches. Feedsy is plug-and-play. Your website, newsletters, feedback, and referral tools talk to each other out of the box.
With many ‘off the shelf’ platforms, to build the same experience you’ll often need add-ons, plugins, and third-party services (each with their own cost and setup complexity). And as your list grows, so do your monthly charges.
Our goal is predictable pricing and more value bundled into one platform — so you can stop worrying about “what tier am I on now?” and just focus on clients.
5. Built with trust at its core
Financial services and advice businesses thrive on trust and referrals. Feedsy helps you nurture those relationships by making it easy to share useful insights, ask for feedback, collect testimonials, and generate referrals naturally — without extra tools or awkward asks.
Mailchimp as an example is excellent for mass marketing, but it wasn’t designed specifically for the relationship-driven model that time poor advice businesses and small firms rely on.
My honest take
Look — Tools like Mailchimp are huge, powerful, and a great choice for many marketing teams. But if you’re like the people we built Feedsy for — busy small business owners and advice professionals who want meaningful, consistent client contact without becoming full-time marketers — then Feedsy will feel like a breath of fresh air.
It’s personal. It’s professional. And it’s built to make staying in touch effortless and impactful.
If you’re ready to make client communication simple and engaging — while looking like a bigger, smarter business than you are — that’s exactly why we built Feedsy.
Why not book a 15-minute chat here or commence our FREE TRIAL.
We still have a few spots available for our October 14 webinar, and you can register HERE.
— Steve Holmes
Founder & Director, Feedsy
