How two Dads developed a new content marketing tool

We’re Steve Holmes and Gavin Klose, a couple of young(ish) Dads who in the damp South Aussie winter of 2012 decided we’d like to help out coaching our kids’ footy team.  

Through the coaching, we realised we had both been working in marketing – helping big companies kick communications and sales goals through content marketing and social media.

But big companies were not where we saw our future.

“I’d spent more than twenty years working for one of Australia’s largest financial planning companies,” says Steve, “And I’d seen enough accounting and financial planning businesses  to know how much they care for their clients and their ongoing commitment to providing quality advice. But I also learned they’re often lost when it comes to selling themselves or to articulating their true value.”

“I remember Steve pointing to his old iPhone3 while we were watching the kids run around the oval and asking – How do we get our clients to reach their clients on this? On their mobile devices?” recalls Gav. “And then I had an idea. And it all went from there.”

Content and social takes expertise and time small business owners often don’t have.

We realised we do have that expertise. And we had a vision for making online marketing easier and more beautiful.

So we changed the directions of our lives. We developed Feedsy, an email newsletter, web, app and social media based communications solution which provides specialised news content targeted specifically for your industry, branded with your brand, and sent regularly straight to your clients.

Without you having to write anything.


(Unless you want to, in which case, you can add as much of your own content as you like.)

Now, in 2017, Feedsy helps small businesses across Australia stay in touch with their clients and find new business.

To find out how, you can book a free online demo with either one of us by clicking the link below.

If you’re lucky, we might even give you some footy coaching tips.



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Categories: Blog