Long before Feedsy existed—back when business owners and advice providers believed that offering great advice was the main part of their job—there lived a noble professional known simply as The Financial Adviser. This wise human spent their days guiding clients, calming markets, and explaining (again) why past performance is not a reliable indicator of future performance.
But beyond the calm exterior lay a dark secret: Content Distribution and marketing, and being compliant whilst doing it, this monster demanded constant feeding. The Financial Adviser needed to be the jack of all trades. Whenever the Financial Adviser wrote a new article, it triggered an exhausting ritual. First, write it in Microsoft Word, get it signed off, and then upload it to the website. Then, copy it into an email newsletter. Then, reformat it for social media. Then, edit it again for print. Then, make a version without the emoji. Then, resize the image for a platform that mysteriously hates rectangles.
And THEN—the final boss—final checks and compliance approval
Suddenly, every sentence became a potential landmine.
Was that claim too strong?
Did that paragraph need a disclaimer?
Did that disclaimer need its own disclaimer?
Would the compliance officer approve it before sunrise… or send it back with 17 notes and a polite-but-firm emoji?
One fateful day, after posting the same article for the sixth time (and discovering one version still contained last year’s disclaimer), The Financial Adviser sighed the eight historic words:
“Surely there’s an easier way to do this.”
And that, the universe shifted—right around the moment Feedsy was born.
We took all that frustration—formatting nightmares, copy-paste fatigue, and compliance déjà vu—and turned it into something beautifully simple:
Post once. Publish to many. Automatically. Efficiently. Compliantly.
Everywhere your clients are, with none of the madness.
Because your advice deserves to be seen.
And your time deserves to be protected.
That’s as easy as Feedsy.
🟡 www.feedsy.info/easy-publishing
*(True if you squint hard enough.)
By Steve Holmes – Founder & Director, Feedsy
