Ever wondered who your most active and engaged clients are? You now have the perfect tool within your FeedsyHQ.

We’re excited to introduce FeedsyEngagement Analytics, a simple yet powerful way to better understand how your audience is interacting with your client communications. For many businesses, particularly advice businesses, newsletters and client updates are an important part of staying connected, but the real value comes from knowing who is truly engaged. Far more in-depth than simply monitoring OPEN and CLICK rates.

Feedsy now goes far deeper into client engagement, helping you build a clearer picture of who is paying attention, who is interacting, and who may need a more personalised approach.

Within your FeedsyHQ, your subscribers are grouped into clear engagement categories, giving you a quick snapshot of where your audience sits. From your most engaged clients through to those who may need thoughtful reactivation, the dashboard helps turn communication activity into meaningful client insight. For clients of Feedsy this is available right now in your SUBSCRIBER LIST tab, and it has been updated retrospectively for the entire time you have been with Feedsy, how cool is that 🙂

As pictured above, the categories include:

Active clients — those who have recently engaged and are paying close attention to your communications. These are often your warmest audience.

Engaged clients — those who continue to interact with your updates and may respond well to timely, relevant follow-up.

Unengaged clients — those who have shown limited recent activity and may benefit from more personalised messaging or a different style of communication.

Dormant clients — those who have not engaged for some time and may need a carefully considered re-engagement strategy.

Zombies — contacts who are still on the list, but may no longer be paying attention.

Ghosts — those who have never meaningfully engaged. This group can help identify whether contact details, expectations or messaging need review.

The benefit of this tool is not just the data itself. It’s what you can do with it.

Feedsy Engagement Analytics gives advice businesses the ability to better understand their audience, identify warm opportunities, clean up communication strategies and make more informed decisions about client engagement.

For clients on our Campaigner and Advocator plans, this becomes even more powerful. You can communicate directly with clients within these engagement segments, helping you tailor your message based on their level of interaction.

It can help answer important questions such as: Who is connecting with our content? Who may be ready for a conversation? Who needs a more personal touch? And who may no longer be engaging at all?

Client communication should never feel like guesswork. With FeedsyEngagement Analytics, you can see where your clients sit, tailor your approach and continue building stronger relationships through smarter, more consistent communication.

Visit FeedsyAnalytics at:
www.feedsy.info/feedsy-analytics

By Founder and Director, Steve Holmes