If you’re a Feedsy client, you’ve been able to see the most clicked stories from your monthly email newsletters since the launch of FeedsyMail in January 2014.
After they receive your email, your news-hungry clients browse the headlines and click on the one story which most interests them. If they’re still keen they’ll then head to the Feedsy newspage on your website (where your stories live) to read other articles that have tickled their fancy.
Because we’re about to introduce a new story delivery system (with StoryMix) where you can choose the category of articles you receive each week, we thought now would be a great time to do some research. What kinds of articles did your clients like best? Which pieces of news have been the most clicked since January 2014? We sifted through the piles of click data that get sent to us daily through the FeedsyMail HQ and came up with the results below. It’s worth noting that individual stories and blogs written by you specifically for your clients will almost always be your most clicked story*. We havent included those individual client stories in the data below because they are obviously not sent through to everyone. But the click results demonstrated writing your own content is worth it, with the most popular types of content being staff announcements and staff stories. If you are too busy to write, FeedsyWrite can help.
The vast majority of the FeedsyMails we send out are for Financial Advisers and Accountants and the story mix reflects this.
First, the most popular categories from 1st to 10th:
- Finance (General)
- Lifestyle (General)
- Finance (Property)
- Lifestyle (Travel)
- Finance (Investing)
- Finance (Taxation)
- Business
- Technology
- Finance (Retirement)
- Lifestyle (Health)
- Finance (Money, Currency & Rates)
And the Hottest 100 stories of all time:
- The 10 best Aussie towns for a short break named
- Budget to tackle three key tasks
- Retirees benefit from almost $20b in tax-free income
- Seven reasons for optimism on the Australian economy
- Many won’t be able to afford retirement
- Changes to federal laws in 2016
- Home prices jump in May, what happened in your state?
- How bad was the market dive last Monday?
- Goodbye Stamp Duty!!!
- Were you born before 1 July 1960? Maybe it’s time to break into the piggy bank…
- Top trending Aus travel destinations
- Should you buy Medibank shares?
- What happened to growth and what does low growth mean for investors
- Stone validates Aussie author’s JFK theory
- Finance News Update, what you need to know – 6 October 2015
- Brexit set to drop Australian petrol price
- How long are homes taking to sell in your state?
- 19 destinations that could change your life
- Add-ons that will help sell your house
- Federal Budget Update
- Finance News Update 29 July, what you need to know
- Who were the winners and losers of 2015
- The investment outlook – it’s not all that bad! Here are nine reasons why
- Initial market falls precede stronger returns
- Do you drink wine?
- Where are we in the investment cycle?
- The Australian dollar doing what it normally does – overshoot
- Market Watch — 7 July 2015
- ATO Areas of Focus for 2016
- New Year’s resolutions could save $21K
- Super funds continue solid performance
- What exactly is a bitcoin?
- Uluru: to climb or not to climb?
- Out with the Old – In With the New
- Self Managed Superannuation Funds – Frequently Asked Questions
- Budget day rate cut in play as prices fall
- Dramatic changes to the motor vehicle claim methods. Do you now need a log book?
- Private college roll out in SA
- Finance News Update, what you need to know — 5 January 2016
- Hoarding ‘collecting life, not living it’
- Beware of consolidating your super
- China’s Great Wall is disappearing: report
- Investment markets and key developments over the past week — 2 August 2016
- Investment markets and key developments over the past week — 5 April 2016
- Nine rules for investors to keep in mind
- Most retirees spend modestly
- July Market Update — 8 July 2015
- What does the 2016 Budget mean for SMSFs and those who administer them?
- Investment markets and key developments over the past week — 6 September 2016
- How much superannuation will you need?
- A big few days for superannuation
- You can supercharge your super
- Brexit wins – implications for the world, Australia, and investors
- Brexit or Bremain – or does it really matter?
- SPECIAL BULLETIN – Greece after the “No” Vote
- Australia at centre of lithium boom
- Housing boom lifts whitegoods and homewares’ sales
- Do investment principles stand test of time?
- Investment Outlook July 2016
- Finance News Update, what you need to know — 13 January 2016
- RAAF not using the best Aust has to offer
- Market Update – June 2016
- Review of 2015, outlook for 2016 – more of the same
- Will I have to pay tax on super?
- $A heading to 70 US cents, perhaps lower
- The lifesaving test most Aussies chuck out
- Uni entry standards too confusing
- Australia can resist market correction
- How electricity smart meters work
- Low home rent yields warn of overvaluation
- Minister points to resource recovery
- Telstra unveils new smart home devices
- A rough start to the year…seven reasons not to get too concerned though
- Changes to the Age Pension rules – will you be affected?
- Features of Australia’s new submarines
- Keyhole vs open prostate surgery?
- Budget 2015 winners and losers
- Have we reached the bottom?
- Larger wine glasses encourage more drinks
- Market Watch — 3 March 2015
- Property Prices Head South
- Four steps to beat the pain of bad timing
- Super Contributions
- Apple iPhone 6 Plus: How Steve Jobs got it wrong, big time
- Budget 2015 winners and losers
- Seven reasons for optimism on the Australian economy
- Our New Phones
- A gift that grows with your child or grandchild
- Budget will hit 15% of SMSFs
- Business wishlist for economic boosts
- Soaring rents dividing Australia
- Easy Ways To Boost Your Super
- Finance News Update, what you need to know
- Market Watch — 21 April 2015
- Market Watch — 4 August 2015
- 4 Steps You Can Take To Manage Cyber Risk
- BHP to halve costs at Olympic Dam
- How to prevent a stroke in middle age
- Renters face more pressure than homeowners
- There’s a bear in there – what drives mild versus deep bear markets
That’s quite a list! What conclusions can we draw? That commentary and education on finance and lifestyle are the topics that most interest your clients.
We’ll keep the quality articles coming.
To find out more about our automated digital newsletter and app system, head to Feedsy.info
