When I first ventured into the world of digital marketing, it felt like navigating a whirlwind of rising social media trends, tools, and relentless competition. Businesses everywhere were vying for attention, churning out content, and promising “better” solutions. Yet, within the financial services industry, I noticed a unique challenge: business owners were constrained by strict compliance requirements, stretched thin by time demands, and struggling to stay connected effectively with their client’s evolving needs. They needed smarter, more efficient ways to amplify their value and maintain meaningful relationships.

I knew if I wanted to succeed, I needed more than just a standard approach—I needed to find my passion, my point of difference, and a purpose that aligned with my values and the values of our clients.

That’s when Feedsy became the canvas for creating something truly unique.

Discovering Our Passion: Empowering Small Businesses

From the start, I was drawn to helping small businesses succeed. I’ve always admired the drive and resilience of small business owners and, in particular, advice providers—their passion for their craft and determination to make a difference for their clients and communities. But I also saw their challenges, especially when it came to managing their digital presence and compliant communication.

With Feedsy, I found the perfect outlet for my passion. Our mission was clear: to make professional, automated communication accessible and effortless for businesses. Whether it was simplifying newsletters, creating engaging social media content, or helping brands share their stories, I knew I was part of something that mattered to these businesses.

Finding Our Point of Difference

The digital marketing space is crowded, but Feedsy stands out because of its focus on automation combined with personalisation. For me, the “aha” moment came when I realised how much time and stress we could save our clients.

Unlike other platforms that required endless hours of manual input or technical know-how, Feedsy provided simple, ready-to-use tools. Our system didn’t just distribute content; it connected businesses with their customers in a meaningful, personal way.

I took pride in helping clients discover how they could focus more on their core business while we handled the background work. Feedsy wasn’t just another marketing tool—it was a partner in their success.

Taking a Stand: Quality Over Quantity

In the fast-paced world of digital marketing, it’s easy to get caught up in producing content for the sake of it. But I believed in taking a stand for quality over quantity. With Feedsy, I worked to create campaigns that weren’t about bombarding audiences but about building trust and relationships.

I wanted our clients to feel proud of what they sent out. Whether it was a beautifully designed newsletter or a heartwarming story about their business, I wanted their brand to shine through every piece of communication.

You can read what Advisers and business owners are saying about us here, their comments mean the world to me personally and all of here at Feedsy.

This philosophy wasn’t just a selling point—it was a belief I stood by. We build long-term relationships with our clients by focusing on thoughtful, meaningful content.

At Feedsy, we also offer a portal where business owners can submit their ideas, and we will write them for them. You can refer to our FeedsyExclusive page for more information on that one.

Turning Passion Into Business Growth

The most fulfilling part of this journey has been seeing Feedsy grow into a trusted partner for businesses across Australia and several clients in the UK. We’ve helped Financial Advisers, Accountants, Insurance Advisers, and other professionals simplify their lives while staying connected with their clients.

This success didn’t come overnight—it came from staying true to our passion, focusing on what made us different, and believing in the impact of what we do.

Today, Feedsy isn’t just a business to me. It’s proof that when you align your passion with purpose and take a stand for what you believe in, you can not only stand out in your industry but also create something that truly matters.

If you’re ready to take your business communication to the next level, Feedsy is here to help you do just that.

Together, let’s create stories worth sharing, you can book some time with me here.

Steve Holmes
Founder & Director 
Feedsy Pty Ltd