More than three years after the COVID-19 pandemic hit, the lingering impact is still being felt across the live music sector as new research shows aspiring artists are struggling to book gigs.
About 81 per cent of aspiring artists say it’s difficult to book live shows and more than 70 per cent are considering a career change altogether, according to Pureprofile.
The company recently surveyed 650 people aged between 18 and 65 in the sector nationwide.
It found despite industry funding boosts in parts of the country, including a $5 million lifeline from the Victorian government two years ago, about 83 per cent of aspiring artists believe the pandemic has made it harder to get noticed.
More than 70 per cent say a mentorship program is essential to cracking into the industry and in response, former Australian Idol contestant Matt Corby has launched a national program to help.
The ARIA award-winning singer has partnered with Wild Turkey Bourbon to launch Music 101, a program offering aspiring artists the opportunity to learn from established artists and gain practical experience.
“We are looking for an artist who is exploring their spirit through their music,” Mr Corby said.
“It’s hard to trust in your spirit and back yourself when you’re feeling unsure. As an artist, you need to hold onto that feeling, irrespective of what people tell you. I look forward to sharing my personal journey and insights through this program.”
The program will help select artists gain live music experience through a series of intimate gigs to be scheduled across the country.
Entries are open from March 22 to April 5.
(Australian Associated Press)