(Australian Associated Press)
Broadcast television content watched on home TV sets still dominates Australia’s screen time despite a proliferation of mobiles, tablets and subscription services such as Netflix, a new report shows.
Almost 90 per cent of free-to-air and pay TV was viewed live-to-air on a home TV set, the latest Australian Multi-Screen Report says.
And despite homes now having 6.4 screens on average – across multiple devices – TVs remained the dominant viewing method – accounting for 87 per cent of broadcast content watched live or within 28 days via catch-up services.
Australians spend an average two hours and 39 minutes per day watching live-to-air or catch-up broadcast TV on their home set – just half an hour less than they did six years ago, head of TV audience measurement firm OzTAM, Doug Peiffer, said.
“Amid unprecedented choice, the TV set remains the primary screen for most,” Mr Peiffer said.
Nielsen’s managing director of media Craig Johnson said people were increasingly watching programs when and how it suited them, with more than 1.5 hours per person, per month, spent watching broadcast TV between eight and 28 days after it was broadcast.
“Australian audiences are increasingly taking control of their TV viewing, watching video content wherever and whenever they want, and on the device or screen of their choice,” Mr Johnson said.
The report, which looked at viewing habits between October and December, 2016, found 7.8 per cent of viewing was done on a PC or laptop. 2.9 per cent was on a smartphone and 2.7 per cent was done on tablets.
TVs were also not just for watching broadcast TV, the report showed.
More than a quarter of the time people spent on their sets was taken up with things such as streaming subscription TV, music streaming and YouTube.
The survey was based on data from survey agencies Regional TAM, OzTam and Nielsen.