What you need to know about Hashtags (#) and @ tags

(Steve Holmes)
Co-founder and Director – Feedsy


Yes, hashtags (#) and @ tags  can definitely help you to build your brand on social media.

As of this year, there are more than 2.8 billion social media users around the world. The statistics relating to consumers are staggering:

  • Around 79% of Australians on the Internet have at least one social media account, and around 59% use social media every day – 35% go on social media at least five times a day.
  • Almost 25% follow one or more social media networking group associated with a brand or business, and almost 65% have an increased trust in brands and businesses that interact with consumers on social media in a meaningful way.

It’s no surprise that more than two million marketers are now using social media marketing to boost sales and foster recognition of their brands.  Part of every social media strategy is the use of # hashtags and @ tags. Here is a guide on how you can use these powerful tools to further your brand.


Not just funny looking symbols

Formerly known as the phone’s pound sign, #hashtags allow you to connect with other social media users based on a common theme or interest. On picture and video sharing social media sites, # tends to represent the description of the content – for example, #yummyfood denotes images of food people are supposed to find “yummy”. On Twitter, # represents a topic of discussion; #yummyfood would be all the Tweets relating to yummy food.

Alternatively #Elvisfan to connect with your inner Elvis and those that feel the same:)

The “at” mark is used on all platforms to link other social media accounts to your post. The intention behind using the @ tag is to encourage others – the users you’re referring to or their followers – to share your content, thus expanding the reach of social media marketing. For example, when people use @ followed by a celebrity’s account, they are hoping that the celebrity will make a comment and their fans will read and share the content.

You can find a business easily by using the @, for example @Feedsy in one of your posts.


Tips for specific social media platforms

Because of the utility of # and @ – and in some cases, overuse, conventions have developed about their proper usage on the different social media platforms. These best practices are meant to maximise the impact and effectiveness of posts and to prevent alienation of social media users.


# Hashtags
In general, hashtags should be:

  • Relevant – Social media users tend to resent feeling as if they have been duped into reading content that has nothing to do with what they’re searching for.
  • Specific – but not so specific that it’s obscure or has a small, limited following, but not so general that your post is lost in a sea of similar content.
  • Used sparingly – Posts that use a ridiculous number of hashtags make social media users wary because it looks “desperate” and overreaching. This is definitely a case of quality being more important than quality.

While Instagram users once embraced posts with dozens of hashtags, what is considered appropriate usage is now more in line with the likes of Facebook, Twitter, and LinkedIn. The magic number is three to five hashtags per post. For platforms like Twitter, where post length is limited, three should be the maximum.


@ Tags
In general, you should use @tags to:

  • Shout out – This is a great way to give thanks (for donating to a cause, providing a service, or being awesome, for example).
  • Give a heads up – to alert a user that you’re talking about or mentioning them.
  • Give credit – where credit is due (if you’re referring to their content, for example).
  • Include another user – usually only if they were also at the event or occurrence you’re talking about in the post. This is more a matter of strategy rather than social media etiquette.

Get social media working for you

For businesses, using social media marketing is no longer something that provides a competitive edge – it’s practically mandatory for business growth. By increasing the reach of your brand and branding in a smart, strategic way, you can harness and mobilise the power of the social media and flourish.

If you would like a no obligation demo of FeedsySocial click here

or simply follow us on Facebook

 


Happy sharing 🙂

Cheers,

Steve Holmes
Co-Founder and Director of Feedsy, delivering outcomes for small business with FeedsySocial.

 

 

Read it on Apple news

Why your participation in social media is the same as a service club

(Steve Holmes)
Co-founder and Director – Feedsy

Firstly, just a little bit of background, my Dad has been involved in an Australian service club called Kiwanis for over 40 years, and yes I have admired the many friendships he has developed over this time, many are his best mates.

I have also been inspired by a Financial Adviser called Graham and seen him develop a very successful career over 15 years through his association with a club. I recall the day Graham started as an adviser and the day he retired, but on the day he retired, I asked Graham how did you achieve this level of success? He replied that he attributed his success to the people he met in his club. But Graham said, “I never asked for a cent.


When I heard that I story I started to get an appreciation for what had occurred.

Members of that club got to know Graham as a person, much like the mechanic or the plumber in the club. They also got to like Graham, and he developed a trusted relationship. People are smart, they soon work out what you do without the need of having to tell them over and over, for Graham the relationship was now backed by trust and the rest is history.

The know, like & trust journey, is the establishment of your personal brand.


Why does it sound so simple?

In a service club or a charitable organisation we naturally adopt a mindset that we are there to help and to add value to the people around us, with social media we are often told that it is something we need to do, so we get involved and start publishing content. Can you pick the difference?

We can certainly miss a few important steps, can’t we? So why should people care about what we are saying? Or why should people care about what we are posting as content? Importantly, how do we attract an audience?


The simple answer is remembering how you attracted friends in the past.

On any particular day, one of your friends might ask you to come along to service club, which certainly happened more years ago than it does now. Having said that you decide to go, and you rock up not knowing anyone apart from your mate.

Over the course of the night you might have a drink and get introduced to one another person, then share a meal, and you happen to sit at a table of 4-6 others, so your network of conversation is now starting to expand, much like it does with social media.

But it goes further than this doesn’t, over a period of getting to know your fellow members you eventually get to know all the people in your club to a point where you may even step up and take a leadership role, like being the president of the club.


Becoming a leader

Here’s where you get to shine because you are now more visible in the way that you offer your help and expertise. There is now a level of respect established, and members are getting to know you even more about you, like you, and trust you.

Can you see where I am going with this? Being a leader on social media is simply wanting to help others and taking a leadership role within your community.

In many service clubs once you become a President you start to network with other clubs and their leaders, once again expanding your reach or value nationally or even to international communities.

If the conversations you were having were all about you and you were taking no interest in what anyone else has to say, your new friends would get pretty tired of your company.

I am pretty sure we have all been on the receiving end of conversations like that, and we all know how we felt. So, I challenge you to think this way about social media and even help others, because they simply may not know what they are doing wrong.


Social media tips:

  1. Be yourself: use your voice and personality
  2. Select 1-2 platforms and do them well
  3. Be regular: daily or weekly
  4. Start conversations: share with a comment or question
  5. Business to business marketing: decision makers are people too
  6. Be transparent: but take the issue offline

 Follow Feedsy on Facebook:

 


Steve Holmes has written this article based on personal experiences in service clubs and charities and as a director of Feedsy, delivering outcomes for clients with FeedsySocial.

 

Read it on Apple news

Social media hits 3 billion users

There are now 3 billion of us on social media. That’s according to the latest stats from We Are Social and Hootsuite, and indications are there’s no slowing down: One million people, on average, joined social media every day in the second quarter of 2017.

It’s also clear from the reports that mobile is the future, with 2.78 of those 3 billion social media users already accessing social platforms on their mobile devices.

Even more impressive? Facebook absolutely dominates the list of top platforms, with Facebook, WhatsApp, Messenger, and Instagram rounding out four of the top 10 social networks in terms of number of active users.

 

Whilst we are on the topic of social media, check out why we think social media is the same as being in a service club.

Regards,

Steve

Our [VIDEO] from the ampfpa & HAA conference in Hahndorf

 

As you know (if you were there that is) we recorded a quick video at the AMP Financial Planning Association & Hillross Adviser’s Conference, for those of you who were there, can you see yourself?

Anyway, this is how a simple video can look headlining any email to your clients, in your blog or shared socially.

You can even become the news anchorman, or woman, and introduce your favourite articles for the week.

Feedsy was proud to be a part of the SA conference where we presented a social media workshop titled; “Social Media for the small-business adviser”. Steve also loved catching up with many advisers that he enjoyed working with whilst at AMP from 1987 – 2011.

Enjoy!

From the team at Feedsy.

Feedsy talks Social at AMPFPA SA

The team at Feedsy are looking forward to meeting South Australian AMP advisers at the AMPFPA South Australian PD day this month.

If you’re planning on attending the day, we’d love to see you at our two-hour workshop “Social Media for the small-business adviser”, aimed specifically on helping advisers who may be uncertain about the world of social media. Our whole SA team will be there to make sure we can talk you through your business’ situation and look at what might work for you.

Here’s a basic outline:

Social Media for the small-business adviser

Australians are increasingly turning to social media to communicate and network, with June 29 2017 Sensis statistics revealing that 79% of us now have at least one social media profile, and 59% of us use it daily.

And it’s not just young people. 86% of 40-49 year olds use social media regularly and 59% of city-dwellers aged over 50 access social media every day.

So how can you make the jump with your business? Feedsy digital communications specialists Gavin Klose, Steve Holmes, Kirsty Parkin and Heather Holmes help you cut through the jargon in this hands on workshop.

You’ll discover:

  • How having a social media presence can benefit your business
  • Which social media profile(s) are right for your business
  • How to make content relevant
  • What you should expect from social media (and what you should not expect!)
  • Techniques to manage and run your business’ profiles
  • Advertising 101 – how to get started with boosted posts
  • A live demonstration of recording, emailing and sharing video

Bring your laptop – if you’d like help setting up a profile, or feedback on what you’re already doing our team will be there provide hands on help and advice, and to answer any questions you might have.

If you’re not an AMP adviser, we’re still happy to help talk you through the increasingly complex world of social media for small business.

Contact your Feedsy account manager, or email sales@feedsy.info and we’d be delighted to help.