Over the years, Steve and I have spoken to many financial gurus and other professionals to unearth their communication and marketing issues.
This has inspired us to evolve and develop our suite of products to make life as easy as possible for our Feedsyites.
What we have also learnt is that there are 5 key types of busy professionals that Feedsy really help. Do any of these sound like you?
1. Don’t have any news – No news is bad news.
This group has no news on their web page, no print or email newsletter or active social media profile to stay engaged with their clients or to attract new ones. This is either due to lack of resources to brief an agency to create news web page and/or print or email newsletter or not enough time to come up with news ideas (and then create and publish them on a regular basis).
2. Can’t keep the news alive – Old news shows neglect.
Usually due to lack of time, this group does have news on their website – but the last story was sooooo last year (or the year before). Sometimes a news page began with a lot of intent and energy – that either faded or perhaps disappeared altogether when the office newshound left the building.
3. News looks boring – A picture is worth a thousand words (and online clicks).
This cohort either do not have a news page nor email newsletter that includes images in its design or do not have the time to source and find them. They also know there has been a lot of research (and analytics) to demonstrate that images (and video) make news articles more clickable and shareable.
4. Use PDFs to deliver the news – PDFs are evil.
This scenario is probably the most common. There was a time when it was OK to use PDFs (sort of) but this group now know that by continuing to do so is doing their brand and their clients a disservice. See why PDFs are just not right anymore – click here.
5. Just want an app – What app?
This group are usually the more progressive businesses who are reaching out to a more savvy clientele. They know that these digital natives (which often includes retirees on their iPads) love the convenience and user-experience of apps but are not sure which type of app? Sure, investment calculators and e-advice apps may serve a purpose (or be at cross-purposes for fee-for-advice practices), but how often will clients REALLY use or see them? What kind of app will keep people coming back?
So if any of these sound like you – you are not alone.
More and more professionals are discovering that Feedsy’s news-filled branded news webpages, email newsletters and apps are meeting a need to streamline the keeping in contact with clientele (and reaching new ones too). Note: Feedsy is working on a Print Newsletter solution which will address a 6th group: Print newsletters are a chore.
Please reach out to us here. We’d love to find out about your communication and marketing issues and how we might be able to help.
Gavin Klose, Co-Founder, Feedsy.